chotuKool, a re-imagined household solution is a project driven by an innate passion to achieve a vision beyond profit.
chotuKool, a top-loading, compact and portable cooling solution does not have a compressor. It weighs only 7.8 kgs and runs on a cooling chip along with a fan similar to those used to cool computers.
It consumes only 55 Watt power and runs on dual power supply (230V AC & 12V DC). Given the power shortage in the countryside, it can operate on battery as well and it uses high-end insulation to stay cool for hours without power. The operational cost of chotuKool is low as it consumes half the power consumed by regular refrigerators.
The chotuKool idea was conceived at a workshop with Prof. Clayton Christensen, world’s foremost authority on Disruptive Innovation (DI). It is a classic case of “co-creation”. Godrej DI team worked closely with potential consumers to get insights on their needs, desired solutions and barriers to consumption. The opportunity was shaped up by choosing relevant technology, testing various prototypes, validating market potential and developing business models.
To canvass, demonstrate and take this innovative product to villages, Godrej is developing a social entrepreneurship channel, joining hands with NGOs, self-help groups and micro-finance institutions.
Mr. George Menezes, Business Head, Godrej Appliances said, “For us at Godrej the birth of ‘chotuKool’ heralds a new era in the cooling space. This product will completely redefine the way brands serve the ‘Food Preservation/Refrigeration’ needs of the rural consumers and that’s a huge market!”