 |
| How can you enter an emerging market
|
| Innosight |
May 7, 2012 |
In India, leading manufacturer Godrej & Boyce wanted to reinvigorate growth in its venerable household appliance business. We helped find a way to attract non-consumers—the more than 80% of Indian households that lacked basic appliances such as refrigerators.
|
| read more... |
|
| |
|
 |
| ChotuKool wins the gold at the 2012 Edison Awards |
| Edison Awards 2012 |
April 27, 2012 |
The Edison Awards, celebrating 25 years of honoring the best in innovation and excellence in the development of new products and services,
|
| read more... |
|
| |
|
 |
| The new cool |
| livemint / Hindustan Times |
June 17, 2010 |
| With a revolutionary Rs3,500 fridge for the vast rural markets, the company that gave India its first modern lock is once again setting trends |
| read more... |
|
| |
|
 |
| Cool Products for small towns |
| The Times Of India |
June 01, 2010 |
| Thirty-two-year old Shantipriya Gavali, a native of Vashi village in Marath-wada, treks six kilometres every day to market Godrej's chotuKool. |
| read more... |
|
| |
|
 |
| The God of Small Things |
| The Economic Times |
May 19, 2010 |
Good things come in small packages. Godrej & Boyce offer 'chotuKool' (the little cool) by way of proof.
|
| read more... |
|
| |
|
|
| Maximising Customer Value in low cost |
| The Economic Times |
May 14, 2010 |
| To provide the essential functions people need - a way to wash clothes, keep food cold, get to work -at a price they can afford. |
| read more... |
|
| |
|
|
| From B-school to dusty rural roads |
| New Delhi |
April 4, 2010 |
| Dharma today sells a vriety of products and services. One of those is Godrej chotukool, a portable refrigerator that runs on battery |
| read more... |
|
| |
|
 |
| Godrej’s Nano |
| Business Standard |
November 23, 2009 |
| The bullock cart stops in one of the dusty alleys in Osnamabad, a small town in the Marathwada region of Maharashtra. |
| read more... |
|
| |
|
 |
| Indian Firms Shift Focus to the Poor |
| The Wall Street Journal |
October 21, 2009 |
| Fewer than one in five Indian homes has a refrigerator, so Godrej figured it could attract a huge new group of consumers if it could get the price right. |
| read more... |
|
| |
|
 |
| India’s New Retailers |
| Business Outlook |
July 11, 2009 |
| Consumer durables firm Godrej & Boyce is parading several colours of its new breakthrough product, chotuKool, a nano refrigerator. |
| read more... |
|
| |
|
